So, going over the CRM stories of the day, and Destination CRM (the news site of CRM Magazine that Colin wrote for and I managed years ago) had an interesting article on Sears outsourcing its CRM operations.
This is stupid on so, so many levels. And I know Sears is not in the best of financial shape. But when you are having trouble with attracting customers, the LAST thing you want to do is create potential inconsistencies for the ones that are still loyal to you.
I’m just amazed the things that occur in this world in the name of “cost synergies.”
“And don’t leave this corner until you learn to value your customers while you still have them…”