We live in an online world…so I was surprised that when I went our for my weekly checking of my mailbox (yes, weekly, like I said – online world), about 50 catalogs slipped out of the box to the ground…Ugh.
I don’t know a single person that is still ordering out of catalogs…e-commerce has pretty much replaced the notion of paging through a paper-based catalog. And catalogs are so static – with online catalogs and e-stores enabling retailers to make on-the-fly discounts, promotions, etc. And, of course, it is far easier to see which offers and products are selling, and see that information faster.
Add to the innate inefficiency of catalogs the current economic conditions and the extra costs of producing, printing and mailing these things becomes ridiculous.
And even further – the recent trend towards going green makes printed catalogs a drain on the environment – since most go directly to the recycling bin (if not the garbage can). Retailers, in my opinion, will do more to show they are in line with their customers by reducing or eliminating the printed catalog.
My stuffed mailbox will appreciate it…