The collision of two satellites last week orbiting high over Siberia has underscored some of the big problems that NASA and other space agencies, both civilian and government, are facing in space. So much so that some institutions have called for some sort of improved air traffic control system. Good luck with that. NASA, among … Continue reading »
Posted in February 2009 …
Proprietary and Open Source Software: Hand and Hand
A recent InformationWeek article on a SugarCRM customer did a nice job underscoring a topic I’ve seen getting a lot of attention in the industry press lately: open source and proprietary software applications running hand and hand. ThyssenKrupp is currently running SugarCRM within its system engineering unit based in Detroit. Being a huge SAP customer … Continue reading »
SugarCRM is Sweet on a Mac…
Just a quick shout out to Paul Greenberg, who writes in his latest (and fast becoming my favorite) ZDnet blog about the seeming dearth of CRM apps built for the Mac platform. Thankfully Paul did note that SugarCRM runs fine on the Mac (and any platform at that). The great thing about truly web-architected applications … Continue reading »
Mobile Blogging – Harder Than it Seems (For me at least…)
So, I took the weekend off and went home to Philadelphia to visit friends and family, and made a concerted effort NOT to bring my laptop with me for the long holiday weekend. It was an experiment – the first, and probably last, time that I travel without my laptop. First off, during the trip … Continue reading »
The Genius Behind Hulu
So speaking of advertising, it’s few and far between when an add catches my attention like this one did. But I love Hulu.com’s latest foray into advertising for many reasons. The company is a multi-channel, marketing whiz, and knows exactly how to tailor itself not just towards younger generations, but older, perhaps less Internet-savvy ones … Continue reading »
Are Self-Regulatory Principles Enough to Protect Consumers From Web Advertising?
The FTC, in a new report issued yesterday, has endorsed self-regulation as a means of protecting consumer privacy in the fast-growing sector of targeted, online advertising. Among a hoard of suggestions, the FTC said companies should: collect sensitive, personal data for behavioral advertising only after obtaining express consent from consumers. Needless to say, opt-in marketing … Continue reading »
Managing IT Budgets During Tough Economic Times Means More Then Just Cost Cutting
With the economic downturn in full swing, I’ve read plenty of articles in recent weeks touting open source software as a great way to slash IT costs. Here at SugarCRM, we’ve had a number of media requests in recent weeks with journalists who’d like to speak with us about such topics. And while these articles … Continue reading »
A Quick Point on “Marketing” in the Grand CRM Scheme
I saw a somewhat interesting article on TMC Net about “Marketing and Lead Generation” in a down economy. It was interesting because, for the most part, I did not see anything “new” in the article. basically, the author points out the importance of continuing to invest in demand generation and CRM, especially in a recession. … Continue reading »
United Airlines Unites on Customer Service
I read that United Airlines is planning on resourcing its India and Mexico-based call centers back into the United States, while at the same pushing cheaper and more efficient mediums when collecting feedback from customers. Offshoring call centers has always presented businesses with a double-edged sword, both in terms of the actual service provided versus … Continue reading »
Twitter, CRM and the Build vs. Buy Argument
I saw that Datamonitor is projecting that more and more companies will be integrating Twitter or other micro-blogging tools into their CRM systems. This makes sense for a number of reasons, many of them obvious. Micro-blogging can be a simple, yet effective method of keeping in touch with large customer bases, but with a personal … Continue reading »
