So, if Yelp is offering to hide some negative reviews, as claimed by a few online articles over the past couple of weeks, a pizzeria in San Francisco certainly never got that call – or chose to ignore it.
The Consumerist blog has a great shot of t-shirts worn by Pizzeria Delfina employees in SF that emblazon their bad Yelp reviews across the front. Embracing authenticity all the way…
Although a little extreme, this story does point to some of the anecdotal evidence of the power of social networking AND a strategy for participation in the spirit of these networks. A little organizational humor can go a long way in terms of diluting even the most negative press….And Martin, sure I’ll buy a t-shirt