Posted in March 2009

Making Sense of the Twitterverse

I just wanted to thank my associate Mitch Lieberman publicly – since he has helped me to filter through the Twitterverse (is that a common term yet?) – finding meaning in a sea of 140-character rants. Mitch turned me on to TweetDeck this morning, and it’s already helped me to see how Twitter can be … Continue reading »

Underutilizing CRM During an Economic Downturn

Phone calls this week with customers and for sales references underscored a somewhat disturbing trend I’ve noticed within the CRM industry. Business simply aren’t using their CRM packages to the fullest. When the going gets tough, everybody is forced to dig a little deeper; CRM isn’t an exception. In the call center, Martin touched upon … Continue reading »

Followup to the Yelp! Debacle…Sort Of…

So, if Yelp is offering to hide some negative reviews, as claimed by a few online articles over the past couple of weeks, a pizzeria in San Francisco certainly never got that call – or chose to ignore it. The Consumerist blog has a great shot of t-shirts worn by Pizzeria Delfina employees in SF … Continue reading »

An Anecdote on CRM Decision Making

I had a great media brief this morning with a new upstart British online publication called Sales Pro. I like their model, because it is less about technology and more about enabling sales professionals to do their job better. People in this business too often forget that at the heart of CRM, there’s people. The … Continue reading »