While Google has publicly said it is not building “enterprise applications” and there is no future roadmap for such. But, does that mean Google will never be in the CRM or related apps game?
I am not so sure.
What I mean is that Google could enter the CRM market in at least two distinct ways. One, on the very low end of the CRM spectrum, its Outlook integration tools are very similar to base CRM capabilities. In the old contact management world, all that was missing was strong email integration. With that, Google has the basics in place.
Secondly, as a cloud provider, Google could partner with the right application providers to deliver CRM functionality – either simple or complex permutations – to end user organizations. Google could also open up its huge cloud infrastructure and have companies store apps they’ve licensed from other CRM providers on their own Google server account. So, while Google is not building any full-fledged applications, this is not to say it has no plans to get in the game in some other way.
Guess we’ll just have to wait and see…