A lot of us here at SugarCRM have been following the social media craze from different angles. Some are following with great interest, some with enthusiasm, and others with a touch of practical skepticism. I think I may fall into all camps. We had an email discussion around some new social media tools over the … Continue reading »
Posted in November 2009 …
SugarCRM’s “Behind the Smokescreen” Campaign – a Huge Success
Wow. That is all I can say. When we first thought up the idea of spoofing Marc Benioff’s latest tome – we really did not think that the prank would generate this much press. Nor did we think it would be one of the most talked about spectacles at Dreamforce. Even Newsweek covered the guerrilla … Continue reading »
Have a Look “Behind the Smokescreen” – SugarCRM Spoofs Salesforce CEO’s Book
So Marc Benioff had a few choice words to say about SugarCRM in his new book, Behind the Cloud. In the book, Marc relates an anecdote from 2006, back when Salesforce.com was starting to really become a huge marketing machine and a little CRM startup was at their first conference ruffling feathers. As Marc puts … Continue reading »
SugarCRM, Microsoft and the Open Cloud Come Together in Azure
It seems a little counter intuitive to say that it looks like blue skies for Microsoft shops looking to extend Sugar into the cloud…but that is the case with a newly announced SugarCRM and Microsoft alliance focused on the Azure platform. For those of you not cloud savvy, a bit on Azure: Windows Azure is … Continue reading »
It’s Official: Larry Augustin Full Time SugarCRM CEO
It’s one thing to have a proven business leader at the helm of your ship. It is another thing to have the most influential man in open source heading up your commercial open source company. It’s official – Larry Augustin has taken on the full time role as CEO here at SugarCRM. Larry has been … Continue reading »
Integrating Data into SugarCRM? Want a Guide?
Just saw a nice blog advertising a free download for an integration white paper focused specifically on bringing third party and other legacy data into your Sugar deployment. Good stuff. Integration is one of those areas that always creeps up in CRM deployments. It is also one of the areas where hidden, or not so … Continue reading »
A Great Explanation of how “Less is More” with CRM
It has been an exhausting week here at Sugar HQ…lots going on as usual, and some pretty fun stuff coming up very soon, which I’ll be blogging about. I haven’t been as active on the blog subsequently, but I did come across a great articulation of the “less is more” mentality when it comes to … Continue reading »
Beyond SaaS, Beyond PaaS – the SugarCRM Open Cloud
I was following up on some coverage Sugar’s CEO Larry Augustin has received in the press and from the bloggers following that press. Larry has noted that the true cloud-powered solutions that are coming up are replacing (or at least evolving) the notions we have around SaaS. A nice distillation can be found here at … Continue reading »
Collecting Questions: CRM and ERP Integation
I am going to be recording a webcast with open source ERP provider Compiere, and SugarCRM partner Levementum focused on the business benefit of integrating your CRM and ERP. While a lot of the pros of bringing together purchase data and customer data seems obvious – it is not always a simple endeavor. So, if … Continue reading »
SugarCRM and webappVM – Making the Open Cloud Easy
So, you know you need application software like CRM in your business. But you also know that you don’t want to deal with provisioning servers, tuning hardware, and all around maintaining an application stack on your site. However, you don’t want to simply give up control of your application to a SaaS vendor. Enter cool … Continue reading »
