SugarCON 2010 is officially upon us – insofar as nothing is official without a press release. This year’s event is already proving to be bigger and better than ever. More tracks, more speakers, more fun, more…everything. Stay tuned for some awesome keynotes, and be sure to check out the session tracks on the agenda page. … Continue reading »
Posted in January 2010 …
Thinking About the Web, the Desktop and the Evolution of CRM Apps
I had an interesting Twitter exchange today with analyst turned social guru Esteban Kolsky. (If you’re not already following him – do so now) I asked the twitterverse what they felt the possibility of “the browser as the desktop” -thinking about how cloud-based software makes desktop operating systems (at least anything heavy) nearly obsolete. Think … Continue reading »
Monkeying Around With MailChimp? Link it to Sugar!
There is no shortage of cool integrations and mashups tied in to SugarCRM. But I just saw that a great member of the Sugar community Josh Sweeney has created a nice integration between MailChimp and SugarCRM. Why is this cool? Well, Josh has been one of those guys that understood the real value of social … Continue reading »
Is “Social” the Glue that Can Fix B2C CRM?
I am sure there are a lot of vendors, practitioners and users that will disagree with me – but I am not a fan of the state of B2C CRM. To explain, I think that there is a HUGE difference between effectively managing the well documented B2B sales relationships in a CRM system versus the … Continue reading »
From the SugarCRM Shameless Plug Dept.
It is already shaping up to be a crazy week here at Sugar HQ. All employees are in town for a week of meetings – as we prepare to continue our record growth into 2010. So, needless to say – this week will be a quiet one for Outsiders. Speaking of Outsiders, the blog was … Continue reading »
Poll Results: Low CRM Adoption or Lots of Opportunity?
In my latest Outsiders monthly poll I asked the blog readership and the Twitterverse at large what NON-CRM system they are most using in their organizations. Here was the breakout: 43% – Email/Spreadsheets 22% – Online data Service (Hoover’s, InsideView, Jigsaw etc.) 18% – Social Network (Facebook, LinkedIn) 12% – Twitter 4% – Other OK, … Continue reading »
For Pepsi, Social CRM Trumps Million Dollar Super Bowl Ads
As the NFL playoffs begin, another sports weekend phenomenon is about to begin: the steady ramping up of new commercial spots for beer, snacks, cars, etc. This of course leads up to the ultimate festival of 30 second bliss: the Super Bowl commercial. In this economy, companies have to think long and hard on the … Continue reading »
