The nature of just what defines “CRM data” is changing. It would be nice to think that we can store EVERYTHING that has to do with your customer interactions inside a CRM system in a native fashion. But as we know, this is simply not the case. We deal with all sorts of essential documents: … Continue reading »
Posted in March 2010 …
SugarCon Speaker Spotlight: Tobias Kunze Briseño – Makara
All too often, simple SaaS vendors make the claim that their tools are what cloud computing is all about. Man, is there so much more to the cloud story. Consuming apps over the web is awesome, don’t get me wrong. But when it comes to developing, deploying and managing complex application systems for a user … Continue reading »
SugarCon Speaker Spotlight: Entrinsik
I have been following the Business Intelligence space for many years now. One of the most profound changes leading innovation in the sector has been what I call the “democratization of BI.” To me, the internet has leveled the playing field for technology vendors in many ways. Not just go-to-market strategies, but also leveraging the … Continue reading »
SugarCon Speaker Spotlight: MindTouch CEO Aaron Fulkerson
CRM takes on many faces, and encompasses a lot of different technologies. We would be ridiculously arrogant, and wrong, to assume that our solution was the only way to manage a CRM initiative. When at the optimal stage, CRM systems are hitting on all cylinders by not being one piece of technology but rather many … Continue reading »
When is an Interaction a Social Interaction?
In two and a half short weeks I want to explore this topic in person, with as many of you that care to join me. SugarCRM is holding its annual customer, developer and partner conference, April 12-14, in San Francisco. The venue is the cool Palace Hotel. It is going to be a great event, … Continue reading »
SugarCon Speaker Spotlight: Plus Consulting’s Heath Flicker and Sasa Trklja
SugarCon is always a great time for me to get in touch with the people that are active in the field every day – helping make customers successful in their CRM initiatives. Regardless of my vendor association, I am still a technology evangelist at heart, and learning what people are really doing gets me excited. … Continue reading »
SugarCon Speaker Spotlight: Talend
In a perfect world, we would begin our CRM implementation the first day we start our business. And we’d have just one system of data to deal with when it came to marketing, selling and providing support to our customers. We all know that is a pipe dream. The reality is that we all have … Continue reading »
Social Networks, and the Expectations Around “Free” Content and Platforms
I am writing from our CRM Acceleration event in Atlanta, put on by our good friends and partners Levementum. The audience has been awesome, and I’ve had some very interesting conversations around where some very big companies here are looking to go with Sugar as a platform. Always great to be in front of customers. … Continue reading »
The Path to Success in Social Business is through Social CRM
At first I was going to state the title in the form of a question, but this is not Jeopardy, and I wanted to make a point. The point is simple really, the path to success in Social Business is through Social CRM, said with conviction, not hesitation. This is not going to be a … Continue reading »
SugarCon Speaker Spotlight: KnowledgeTree CEO Daniel Chalef
CRM systems are really, really great at centralizing very structured data sets around your prospects, customers, partners, employees etc. However, that is just one part of the data equation when it comes down to the reality of doing business in a connected world. That is where content management systems can help transform a CRM tool … Continue reading »
