I do not use foursquare, in fact I am even a little mystified by the craze around the whole “check-in” concept that has even stirred Facebook to create its “places” feature. But the fact is, whether we’re targeting using mobile phones, check-in data, Facebook places information, or whatever, geo-location is here to stay. Now, the … Continue reading »
Posted in September 2010 …
Control or Ownership? Either Way, the Customer Has It (Or Both)!
Without dragging us all back to a debate on the definition of Social CRM, it might be a good time to re-open the whole ‘control versus ownership’ part of the conversation. Back in July 2009, Paul Greenberg put his stake in the ground definition of Social CRM. During the year that followed, some took issue … Continue reading »
“A Great Experience is Your Best Marketing”
This week I took part in a webinar sponsored by social business platform provider blueKiwi along with Chess Media’s Jacob Morgan. It was a great talk, and you can grab a replay here. One of the interesting points (or bon mots since blueKiwi is a French company) that came out of the talk was something … Continue reading »
Social CRM Misconceptions – Remix
It is only Tuesday, therefore I am going to avoid the lesson in Etymology (‘weekly lesson in Etymology‘). Today, I decided I would push the conversation back to the core for a bit. I am currently in the Big Apple, working with a client, more details in a minute on that front. I decided to … Continue reading »
Search Versus Find, There is a Difference
While at the VRM+CRM conference a few weeks ago someone (my apologies I cannot remember who) did a nice job talking for a just a few minutes about the difference between ‘Searching’ and ‘Finding’. I have never really given it much thought, but there is a rather large distinction here. Wait, it must be Wednesday, … Continue reading »
Treating Customers Like End Users, And Vice Versa…
I have to say, I was a bit surprised to get back to the grind after the holiday weekend, and not see my last blog post ripped to shreds in the comments section by pundits of Salesforce.com. There were a few – but I guess the quiet of a holiday weekend means that this got … Continue reading »
Five Reasons Why Salesforce.com’s Chatter Will Fail
I have been watching the concept of Chatter for a while now. On the one hand, I could kick myself for not making more hype out of Sugar Feeds, the exact same functionality Sugar has had in its product for more than a year prior to availability of Chatter. My bad. On the other hand, … Continue reading »
Breaking the Social/Sharing – Life/Work Divide…
Mitch brings up some good points about adoption vs. adapting when it comes to social business. For many in the CRM industry, I think they see “social” as a sort of magic bullet, one that will create a scenario where seemingly overnight, their boring and ugly applications will turn into apps sales, marketing and support … Continue reading »
All Hail the Late Adapters
To Adapt means to make suitable or to adjust to requirements or new/different conditions To Adopt means to to choose or take as one’s own My objective is not to make CRM Outsiders a weekly lesson in Etymology nor definitions of commonly used words. That said, I sense that some of the infighting regarding definitions … Continue reading »
