Posted in October 2010

Is Your CRM System a Two-Way Street?

If you haven’t heard, Mitch and I are getting set to rap about social media and CRM in the “CRM in the age of Now” webinar sponsored by SugarCRM next week. We hope you can join us. In getting ready for this event, going over slides and ideas, an interesting topic came up. In describing … Continue reading

The Company Version of the Dunbar Number

Way back in 1992, Robin Dunbar estimated a limit on the human ability to maintain stable relationships. This limit is known as the Dunbar’s number, and it has a value around 150. “Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships … Continue reading

Navigating the High Seas of Social Media

I would venture to guess that any sales, marketing or really anyone involved in customer-facing departments who have been considering social channels has at one time thrown their hands up in the air and yelled (even with an internal voice) “I Give Up!” over the past year. I really do not blame you. There simply … Continue reading

Using Social Media? Tell Us About It!

Are you searching social networks for leads? Connecting with potential partners on LinkedIn? Are your support agents reaching troubled customers with Twitter? If you are using social media as part of your CRM strategy – we want to hear from you!  We have put together a short survey to learn how companies and individuals are … Continue reading