By Chris Bucholtz If stand-up comedy and CRM punditry have one thing in common, it’s the fact that talking about airline travel is a hack move. Cheesy. Low-effort. Played out. Not as easy as shooting fish in a barrel – it’s as easy as looking at fish in a barrel (to steal a joke from … Continue reading »
Posted in December 2011 …
Where should SCRM Thought Leaders focus: on big ideas, or the nuts and bolts?
By Chris Bucholtz There’s a term that has been stuck to me at times that makes me cringe, although it probably also helps me get paid better. The term is “thought leader.” That sounds as if people reading my stuff have thoughts that can be led, like I’m some kind of intellectual and metaphorical dog … Continue reading »
Tweeters Behaving Badly: Why You Need To Think About Personas as Part of Your Social Media Strategy
By Chris Bucholtz One of the things social media allows us to see clearly and instantly is that some people don’t get social media. I see this every day in the CRM Outsiders Twitter feed (we’re @CRMOutsiders, by the way). Many of the people following us and being followed by us pre-date my arrival, including … Continue reading »
Confusion in the Cloud – and a Small Thing You can do to Fight It
By Chris Bucholtz Let’s face it – most people have but a passing notion about the cloud. That’s thanks to marketing people, mostly, and their nearly pathological need to take today’s hot buzzword and attach it to whatever it is they’re selling. This is not exclusive to technology; five years ago, the real-world analog was … Continue reading »
