By Chris Bucholtz What if someone told you they could free up 60 hours of your managers’ time each month to work on innovating the way your business finds new customers? I’m guessing your answer would be, “yes, please!” But most businesses never are offered such a boon – primarily because it takes self-awareness of … Continue reading »
Posted in September 2012 …
How to Kill Your Business by Merely Pretending You’re Customer-Centric
By Chris Bucholtz Every company in the world is customer-centric – just ask them! They’ll all tell you that’s the case (except maybe Ryanair – but their CEO is so full of it, he’d probably say they were customer-centric, too). Sadly, we as consumers all know that customer-centricity is actually fairly rare. No matter what … Continue reading »
CRM’s Forgotten Features: Workflow
(Editor’s note: here’s the next chapter in our ongoing project to identify ways CRM users boost the ROI of their CRM investments by making greater and better use of features that often are ignored. This will manifest itself it a white paper, wrapped in a bit some insight, on how to avoid letting these features … Continue reading »
CRM’s Forgotten Features: Internal Reporting
(Editor’s note: this is the first chapter in an ongoing project to identify ways CRM users can see greater return on their CRM investments by making greater and better use of features that often are ignored. Instead of pretending I know all these features, I’ve reached out to some of the best consultants and CRM … Continue reading »
