By Chris Bucholtz Last night, I was seated at the bar of the 1400 in Alameda (housed in the historic pre-1900 Croll’s building), battling a crab dinner to the death. It’s hard to be dainty when eating a whole crab, what with the cracking and slurping and clinking of tiny forks and whatnot. Luckily, the guy … Continue reading »
Posted in November 2012 …
CRM Means Relationships: Do Your Processes Allow Marketing to Sustain Them?
By Chris Bucholtz Customers don’t buy from companies, generally – they buy from people. That goes especially for return customers; if they interact with the same salesperson, and a relationship grows, the potential for recurring sales and up-selling increases exponentially. This doesn’t have to stop with your sales efforts – it’s something you can carry … Continue reading »
Customers’ Experiences with Technology Feed their Service Expectations
By Chris Bucholtz Customers are starting to become more aware that the experiences they receive from the businesses they buy from are the result of deliberate decisions. They’ve felt the effects of good and bad experiences, but today a newly aware class of customers is starting to consciously understand how those experiences come about. Part … Continue reading »
CRM’s Forgotten Features: Reminders
By Chris Bucholtz (Editor’s note: this is the fifth and final entry in our series on features in CRM that can expand your ROI – but which frequently go forgotten or ignored. Parts 1, 2 and 3 can be found here, here, here and here. Now, we say final – but if you think you have another feature that … Continue reading »
