While running around doing Christmas shopping, I happened to hear an episode of the BBC’s “Global Business” on the local NPR station. It was about what they called “the Business of Kindness.” What they really were talking about was the idea of building relationships with customers, with suppliers – with all the people one does … Continue reading »
Posted in December 2012 …
CRM “success” and “failure:” both are built on the user experience
Do you have a visual representation of your CRM system? I think companies have this early on, but that drawing gets put away as the work of implementation begins and is never seen again. That’s a pity, because a visual representation is a great way to see how your CRM is working, who it’s touching … Continue reading »
6 ways to screw up with social CRM
By Chris Bucholtz Some things are more digestible in numbered groups: the five stages of grief, the 12 days of Christmas, the seven habits of highly effective people, the four horsemen of the apocalypse. Here’s one for you: the six ways people screw up social CRM. That’s not just a random grouping I came up … Continue reading »
Is the need for gamification an admission of failure?
By Chris Bucholtz I was a gamification skeptic – but, as I wrote on CMS Wire earlier this year, I became a convert, at least for some things. Gamification can certainly help smooth transitions, establish good habits and provide training to people on the fly, even when those people may not wish to be trained. … Continue reading »
