This blog started as an experiment for Martin Schneider and Colin Beastyto share ideas as they moved from analyzing CRM software (Martin worked at 451 Group; Colin at CRM Magazine) to working for SugarCRM. Given the miles and time zones between the two of them (Martin moved West, Colin stayed East), they thought a collaborative tool such as a blog would be a good way to get ideas across when neither of us were available (after all, it is a 2.0 world out there, right?).
As they began to use this as a communication platform, others became aware of their hobby. Over the ensuing weeks, the blog kind of took on a life of its own, and became a cool little forum for Martin and Colin to discuss happenings in the CRM space, but also software and technology trends in general, or simply something we thought was interesting and worth noting. Fortunately, Sugar didn’t seem to mind they were borrowing their bandwidth to discuss such a random array of topics.
Since the blogosphere seems to be an open, welcoming environment, they decided to open our doors as well, as it were. Instead of blogging in private to each other, they want others to join the conversation and comment and augment the topics that bubble to the top of our minds. Over time, both Martin and Colin moved on and passed the torch over to Jan Sysmans, who then pitched it to Chris Bucholtz, the former editor of InsideCRM and Forecasting Clouds. As a journalist, Chris is something of an actual outsider; he thinks the story of how CRM solves problems is a lot more interesting than the mechanics of how it works. It’s about people, people.
So, here are some ground rules. Call it a mission statement, or something:
What Outsiders will be:
- Thought-Provoking (hopefully)
- Controversial (sometimes)
Outsiders will not be:
So enjoy, and please be part of the conversation. If you want to add to the conversation contact Chris.