When it comes to open source at the top of the stack, SugarCRM has proven that disruptive business models can work very well. But, I would argue that there is an area where open source can have as much if not even more of a disruptive effect – in the call center. While proprietary CRM … Continue reading »
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Social CRM: Walk Before You Run
The customer has changed, the demands have changed and we have changed. Yes, “we!” We are all in the business of buying, so we do understand that side of the coin. There are some great ideas, even some really awesome technology components that can make up the pieces of a solid Social CRM strategy. However, … Continue reading »
SugarCon Speaker Spotlight: Pardot Co-Founder Adam Blitzer
Marketing traditionally gets a bad rap in a lot of organizations. I should know this, as a marketer myself. There are a lot of old anecdotes – mainly around the idea that marketing is either spending money foolishly, or at the very least with low accountability. I see it a little differently. This is because … Continue reading »
SugarCon Speaker Spotlight: Agency Q
The day after the close of a quarter (and a GREAT one at that) is traditionally a more relaxed day in the office. I WISH. So much is going on, especially with SugarCon just around the corner. And one of the reasons to attend SugarCon is to learn more about the business benefits of CRM … Continue reading »
Inbound Marketing Primer – Hubspot’s Dharmesh Shah at BrainSell’s Acceleration Event
I just wanted to thank everyone involved in the Boston CRM Acceleration event held last week, hosted by Sugar partner BrainSell. I had some great interactions with the speakers and attendees – it was one of the most CRM and marketing educated groups I’ve seen assembled in a while. It was great to spend time … Continue reading »
SugarCon Speaker Spotlight: Alfresco CEO John Powell
The nature of just what defines “CRM data” is changing. It would be nice to think that we can store EVERYTHING that has to do with your customer interactions inside a CRM system in a native fashion. But as we know, this is simply not the case. We deal with all sorts of essential documents: … Continue reading »
SugarCon Speaker Spotlight: Tobias Kunze Briseño – Makara
All too often, simple SaaS vendors make the claim that their tools are what cloud computing is all about. Man, is there so much more to the cloud story. Consuming apps over the web is awesome, don’t get me wrong. But when it comes to developing, deploying and managing complex application systems for a user … Continue reading »
SugarCon Speaker Spotlight: Entrinsik
I have been following the Business Intelligence space for many years now. One of the most profound changes leading innovation in the sector has been what I call the “democratization of BI.” To me, the internet has leveled the playing field for technology vendors in many ways. Not just go-to-market strategies, but also leveraging the … Continue reading »
SugarCon Speaker Spotlight: MindTouch CEO Aaron Fulkerson
CRM takes on many faces, and encompasses a lot of different technologies. We would be ridiculously arrogant, and wrong, to assume that our solution was the only way to manage a CRM initiative. When at the optimal stage, CRM systems are hitting on all cylinders by not being one piece of technology but rather many … Continue reading »
When is an Interaction a Social Interaction?
In two and a half short weeks I want to explore this topic in person, with as many of you that care to join me. SugarCRM is holding its annual customer, developer and partner conference, April 12-14, in San Francisco. The venue is the cool Palace Hotel. It is going to be a great event, … Continue reading »
