Since customer data is often cited as the most valuable asset businesses have, nailing down the security aspects of CRM comes almost as a reflex – if you have customer data, you make sure it’s secure. Right? Sadly, no – getting the security features of CRM set up properly often escapes the attention of many … Continue reading »
Filed under CRM ROI …
The Secret Lesson Hiding in Nucleus Research’s ROI Study
By Chris Bucholtz Yesterday, Nucleus Research issued a paper (read it for yourself here) that made a fairly encouraging claim: for every dollar spent on CRM, companies were seeing a return of $5.60 in benefits. That’s a very interesting number, although it’s a number in an area of research that can be very hard to … Continue reading »
