By Chris Bucholtz Yesterday, Nucleus Research issued a paper (read it for yourself here) that made a fairly encouraging claim: for every dollar spent on CRM, companies were seeing a return of $5.60 in benefits. That’s a very interesting number, although it’s a number in an area of research that can be very hard to … Continue reading »
Filed under CRM Success …
Does the term “customer” deserve a new definition?
We use the term customer a lot – but what do we mean by that? That seems like a fairly dopey question at first, but CRM can be reigned in by language, and language doesn’t get any more basic for CRM than the word the first letter in the acronym stands for. I know my … Continue reading »
CRM Selection Secret Weapon: Staying in Touch with Your Problems
My friend Hank retired from the Coast Guard after a 20-year career, and now he’s pursuing a second career of service as a director for the Alameda Food Bank, another truly worthy career path. During a Fourth of July party, we got to talking about work – me about CRM, him about the food bank. … Continue reading »
TCO White Paper: CRM Vendor Pricing: Fees, Subscriptions & Hidden Costs
The way companies use and pay for customer relationship management (CRM) applications is changing. Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or annual subscription fees to access CRM software on the Internet. The various … Continue reading »
The Hazard of Buying CRM from Vendors Who Don’t Believe in CRM
I’ve devoted a lot of ink – well, I guess in this age, a lot of electrons – to the idea that there’s a difference between a CRM company and a CRM vendor (Here’s an example – from CRM Buyer). The distinction I draw is this: a CRM company embraces the concepts of the discipline of … Continue reading »
“Life is like a box of chocolates”…
stated Forrest Gump, in the 1994 Hollywood blockbuster of the same name, going on to add, “you never know what you’re going to get next”. But is that really true? Of course life itself is an unknown, that goes without saying. None of us has a crystal ball telling us what to expect next, when … Continue reading »
Groupon: the Opposite of CRM
There’s been a lot of noise over the last few months about Groupon, the noted group-discount-buying site. As befits any Silicon Valley company, the noise wasn’t really about the company’s product but instead about the size of the potential offer that a suitor made to acquire it. In December, Google reportedly offered $5 to $6 … Continue reading »
SugarCRM Useful Tips – Month Search
Want to perform a search on entire month rather than a specific day? By default, you have to enter an entire date (day, month and year) to be able to filter in the search/advanced search for items on THAT day. But what happens if you want to filter for records from an entire month? Simply … Continue reading »
The Secret To A Successful CRM Implementation
One of the recurring questions I get from customers and prospects all over the world is, what is the secret to a successful CRM implementation? My answer resonates with companies large and small, here in North America, in Europe and in Asia. The secret to a successful CRM implementation is process, process, process. A CRM … Continue reading »
