Here’s a scenario for you: a company gets a social analytics tool and starts messing around with it. Initially, as is the case with most businesses, early applications are akin to “ego surfing,” where the company looks for mentions of itself (a handy exercise if you want to find issues to direct to your support … Continue reading »
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Is the need for gamification an admission of failure?
By Chris Bucholtz I was a gamification skeptic – but, as I wrote on CMS Wire earlier this year, I became a convert, at least for some things. Gamification can certainly help smooth transitions, establish good habits and provide training to people on the fly, even when those people may not wish to be trained. … Continue reading »
