By Chris Bucholtz A few years ago, I did a webinar with some respected thought leaders in the area of sales about the impact data was having on selling. No one was willing to use the term “data-driven selling” – that was too much for sales people’s sensibilities. But the guests were willing and able … Continue reading »
Filed under Social Business …
What Sugar 6.3 teaches us about customer co-creation
By Chris Bucholtz Social media and social CRM are the kinds of things that offer multiple points of value. People who have their throwback CRM hats screwed on too tightly tend to see the formula as data+SCRM=sales dollars as the only metric, which isn’t exactly right. There are other benefits to engaging in SCRM – … Continue reading »
The Secret To A Successful CRM Implementation
One of the recurring questions I get from customers and prospects all over the world is, what is the secret to a successful CRM implementation? My answer resonates with companies large and small, here in North America, in Europe and in Asia. The secret to a successful CRM implementation is process, process, process. A CRM … Continue reading »
Do your customers trust you?
We are here at SugarCon 2011 (#scon11) learning more about how to build a social business with SugarCRM. The social business is the next step in how we as globally interconnected society do business together. A vibrant, energized social business is one that interacts with its customers everyday across every possible channel of communication. From … Continue reading »
The Future of Business is Social
SugarCon 2011 (#scon11) is here and it is the place to be. If you couldn’t make the annual pilgrimage to San Francisco, I’d like to share with you the ideas and direction the Sugar team is discussing this week with our fantastic community of users, customers and partners. This series of blog posts over the … Continue reading »
Salesforce.com, What the F$#% are You Thinking?!?!?!
I remember there was a song that was pretty popular a few years ago called “If I had a Million Dollars,” by the Bare Naked Ladies. That song seems childish and silly compared to the spending spree that Salesforce.com has been on over the past several months. The two main acquisitions by Salesforce that give … Continue reading »
Is Sales Ahead or Behind the Social CRM Learning Curve?
When discussing the advent of the social business, I always hear questions like “where do we start?” and “what departments will/are most affected by social media?” The answer, to be a bit pat, to both these questions is “everywhere.” Social is a transformative phenomenon – one that is taking businesses from yesterday’s approach to scale … Continue reading »
Get Social at SugarCon!!! (And Get a Great Rate)
I am freshly back in the office (OK, maybe fresh is not the right word, more like jet-lagged and overwhelmed with emails and projects) after an awesome two-week press tour in Europe. The media and analysts I met were all amazing, and really seemed to “get” where SugarCRM is going, our unique value proposition to … Continue reading »
The Cloud, Big Data, and the Future of CRM
I just read that Basho Technologies, which has created an open source, highly available and fault-tolerant data structure for the cloud called Riak, has landed a cool $7.5m in new funding. The news is interesting, as it shows more and more people are not only banking on NoSQL and other cloud-optimized data architectures from an … Continue reading »
Hubspot + SugarCRM = Closed Loop Inbound Marketing
It is a simple fact that in an increasingly fragmented world – it is harder and harder to differentiate as a company. Competing on price is a thing of the past in many industries – and exceptional service is awesome…But, you have to attract customers before you can delight them and retain them. Oh, and … Continue reading »
