After more than a year of silent anticipation (that’s a nice way of saying “no one really cared”) integration giant Tibco is launching its first stab at social with its product called Tibbr. Yes, Tibbr. While Tibbr may do a lot of what people might expect from a status-update focused tool, in my opinion it … Continue reading »
Filed under Social Business …
The Compartmentalization of Social Profiles & Marketing
I just checked out BranchOut, a new social site that is essentially a LinkedIn for facebook. The notion – keep all of your business contacts and information on BranchOut, without the total hassle of managing two completely separate profiles. This plays into a concept I was discussing yesterday with my associate and very socially savvy … Continue reading »
Salesforce’s DimDim Buy – A Typical Proprietary Move
Many have probably seen that Salesforce.com has acquired web conferencing tools provider DimDim for $31m. (The rumors of this deal had been percolating since before Dreamforce so for many this was no surprise at all.) The deal pits Salesforce.com in many ways against some big companies and very popular products – Citrix’s GoToMeeting and Cisco’s Webex, … Continue reading »
SugarCon is Coming – Lock-in a Great Rate Today!
The beginning of a new year means one thing at Sugar HQ – time to kick in to gear for SugarCon! SugarCon 2011 is already shaping up to be an AMAZING event. Between awesome evening events, a full-on social media “conference within a conference,” and a bazillion other cool sessions, speakers, special guests etc. – … Continue reading »
With CRM, are You a Leader, Follower…or Just in the Way?
I really like talking with CRM journalist and all around smart guy Chris Bucholtz. Whenever we have an interview – it always beings around one topic and very quickly tangents off into a great conversation about what we as an industry could be doing better (as well as some side stops discussing WWII aircraft and … Continue reading »
Is Social a “Meatball on the Spaghetti” or “Layer in Your Lasagna?”
Ok, I realize this post’s title may qualify for the most ridiculous I’ve done yet…but bear with me. I promise it will (kind of) make sense in a bit. I was talking with Mitch Lieberman (@mjayliebs to most of you) and we were discussing how for many analysts and consultants – social is seen as … Continue reading »
Write Your Own SugarCRM Carol – Win an iPad!
I wanted to thank everyone who sent in emails, texts and voicemails about the SugarCRM Dreamforce carols – so many of you loved the concept and the creativity. Well, I thought – since it ’tis the season of giving and carols – let’s have a contest to see just how creative our Sugar community can … Continue reading »
On the First Day of Dreamforce…SugarCRM Carolers a Huge Hit!
Many of the Outsiders readers might remember that last year we spoofed Marc Benioff’s book Behind the Cloud last year at Dreamforce. That stunt caused quite a stir, and this year we decided to make things a little less personal and a little more jovial, as it is the holiday season after all. So, the … Continue reading »
Five Questions to Ask Before Starting a Social Media Initiative
Outsider’s note: This blog post originally appeared in the UK-based B2B Marketing magazine blog series. And, since I think these are points worth repeating (and I wanted to get a blog post out this week!) I am reprinting my thoughts here. Also note, while it’s true I am too lazy to change spelling back to … Continue reading »
Social Apps Need to Grow Socially, NOT by Pushy Salespeople
I just saw that Yammer landed a cool $25 million in new funding. While that says a lot about the economy and the interest and expectations VCs have for the social space – it kind of scares me a little. What I mean is that while the cash is certainly good to keep a company … Continue reading »
