By Chris Bucholtz One of the things social media allows us to see clearly and instantly is that some people don’t get social media. I see this every day in the CRM Outsiders Twitter feed (we’re @CRMOutsiders, by the way). Many of the people following us and being followed by us pre-date my arrival, including … Continue reading »
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Can you sell with social? Only after building a solid relationship
By Chris Bucholtz As I keep saying, there are as many ways to use social media for your business as there are businesses. The best way to use it, of course, will be based on the behavior of your business and on the behavior of your customers. It will not be based so much on … Continue reading »
Jonathan Stark – Social Experimenter or Marketing Genius?
Jonathan Stark is currently running a very interesting Social sharing experiment. He has published his Starbucks card for anyone to download onto their smartphone, and is allowing people to buy coffee on him. Really. No Joke. The Mobile Applications consultant, from Providence, R.I., has asked that people keep their purchases to $3 or less and … Continue reading »
15 Things NOT to share with your Social Network
Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared … Continue reading »
Relationships aren’t just for your CRM
We all know that our CRM systems contain all the relationship information about who you are dealing with, what actvities you have done to date with them, what communications have been made between your organisation and theirs, as well as how they connect and relate to other individuals’ records within your CRM system. But relationships … Continue reading »
CRM – The Corporate Teenager
Customer Relationship Management – it’s a phrase we’ve all heard (why else would you be looking at this site if you hadn’t?), yet do we ever stop to consider its construction or true meaning? For example, which word should take precedence? Merely by its name it would appear that the ‘Customer‘ is the primary focus, … Continue reading »
Scaling up with Technology, and then Scaling Back Down for Relationships
On Wednesday and Thursday this week, I attended DemandCon, the first of what will hopefully be an annual show dwelling on demand creation, funnel management, marketing automation, and the many other technologies and disciplines that revolve around sales and marketing. It was great to hear these marketers and sales thinkers mulling over the issues that are … Continue reading »
Idol, no longer just for TV only…
CRMOutsiders is an industry blog and I just read about a great new competition in our industry. So here’s the great news I HAVE to share with you all. Paul Greenberg, one of CRM’s most respected visionaries, just launched CRM Idol 2011, a wonderful competition from the CRM Entrepreneurs among us. If you are … Continue reading »
Salesforce.com, What the F$#% are You Thinking?!?!?!
I remember there was a song that was pretty popular a few years ago called “If I had a Million Dollars,” by the Bare Naked Ladies. That song seems childish and silly compared to the spending spree that Salesforce.com has been on over the past several months. The two main acquisitions by Salesforce that give … Continue reading »
Is Sales Ahead or Behind the Social CRM Learning Curve?
When discussing the advent of the social business, I always hear questions like “where do we start?” and “what departments will/are most affected by social media?” The answer, to be a bit pat, to both these questions is “everywhere.” Social is a transformative phenomenon – one that is taking businesses from yesterday’s approach to scale … Continue reading »
