Research firm Gartner has issued a new report noting that it expects IT budgets to increase significantly in 2013 and 2014, led by both cloud computing and CRM initiatives. The reasons given are pretty simple: cloud will provide for cost savings and other long-term efficiencies. Gartner posits that CRM investments will increase due to an … Continue reading »
Filed under SugarCRM …
I’m Back at Where it all Began
Who says you can’t go home again? When I first started this blog back in 2007, I had no idea what it might become. Now, after six years, hundreds of posts, and a few “owners” later I am back working with a lot of the team I knew while initially launching CRM Outsiders. One of … Continue reading »
Choice: in CRM, it should be a top-to-bottom concept
By Chris Bucholtz I have long advocated the idea of CRM vendors behaving like CRM users – in other words, using the ideas that the discipline that CRM represents to run the business of selling CRM applications. A lot of vendors fall short of this; their internal needs trump the needs of their customers, and … Continue reading »
What Sugar 6.3 teaches us about customer co-creation
By Chris Bucholtz Social media and social CRM are the kinds of things that offer multiple points of value. People who have their throwback CRM hats screwed on too tightly tend to see the formula as data+SCRM=sales dollars as the only metric, which isn’t exactly right. There are other benefits to engaging in SCRM – … Continue reading »
TCO White Paper: CRM Vendor Pricing: Fees, Subscriptions & Hidden Costs
The way companies use and pay for customer relationship management (CRM) applications is changing. Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or annual subscription fees to access CRM software on the Internet. The various … Continue reading »
15 Things NOT to share with your Social Network
Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared … Continue reading »
SugarCRM Useful Tip – 5 ways to beat the Spam
So… you just sent out your best ever mail campaign. SugarCRM has pulled the results back into your Campaign Status showing it went out to every recipient, yet there are no reads, no click-throughs and no useful data to go prospecting from. Did they actually receive the mail? If they did, was it simply deleted … Continue reading »
InsideView and SugarCRM: a Winning (and Intelligent) Combination
I first wrote about InsideView way back in 2008, when they were just a plucky start-up with a good idea. Today, they’re making important partnerships and helping a lot of people sell a lot more effectively. Starting yesterday, InsideView began to be offered within SugarCRM – the full details can be found here – a … Continue reading »
SugarCRM Useful Tip – RSS/Blog Feed
Have you ever wanted to add an RSS or Blog feed to your SugarCRM Home screen? Simply click on “Add Sugar Dashlets” at the top right of your home screen and click on the Web tab. Enter the URL of the RSS/Blog feed (e.g. http://www.sugaruk.co.uk/blog/feed) into the News Feed box and click “Add“. It will … Continue reading »
Relationships aren’t just for your CRM
We all know that our CRM systems contain all the relationship information about who you are dealing with, what actvities you have done to date with them, what communications have been made between your organisation and theirs, as well as how they connect and relate to other individuals’ records within your CRM system. But relationships … Continue reading »
