CRMOutsiders is an industry blog and I just read about a great new competition in our industry. So here’s the great news I HAVE to share with you all. Paul Greenberg, one of CRM’s most respected visionaries, just launched CRM Idol 2011, a wonderful competition from the CRM Entrepreneurs among us. If you are … Continue reading »
Filed under web 2.0 …
Salesforce.com, What the F$#% are You Thinking?!?!?!
I remember there was a song that was pretty popular a few years ago called “If I had a Million Dollars,” by the Bare Naked Ladies. That song seems childish and silly compared to the spending spree that Salesforce.com has been on over the past several months. The two main acquisitions by Salesforce that give … Continue reading »
Is Sales Ahead or Behind the Social CRM Learning Curve?
When discussing the advent of the social business, I always hear questions like “where do we start?” and “what departments will/are most affected by social media?” The answer, to be a bit pat, to both these questions is “everywhere.” Social is a transformative phenomenon – one that is taking businesses from yesterday’s approach to scale … Continue reading »
Get Social at SugarCon!!! (And Get a Great Rate)
I am freshly back in the office (OK, maybe fresh is not the right word, more like jet-lagged and overwhelmed with emails and projects) after an awesome two-week press tour in Europe. The media and analysts I met were all amazing, and really seemed to “get” where SugarCRM is going, our unique value proposition to … Continue reading »
Don’t Fear the Influencer (Now with More Cowbell)
I was talking with some time Outsider and full time social smarts guy Mitch Lieberman via Twitter about Klout and why I think it is stupid. I mean, it is important to think about your advocates and influencers – but how can we really standardize someone’s level of influence? I am not sure the Klout … Continue reading »
Is Your CRM System a Two-Way Street?
If you haven’t heard, Mitch and I are getting set to rap about social media and CRM in the “CRM in the age of Now” webinar sponsored by SugarCRM next week. We hope you can join us. In getting ready for this event, going over slides and ideas, an interesting topic came up. In describing … Continue reading »
Treating Customers Like End Users, And Vice Versa…
I have to say, I was a bit surprised to get back to the grind after the holiday weekend, and not see my last blog post ripped to shreds in the comments section by pundits of Salesforce.com. There were a few – but I guess the quiet of a holiday weekend means that this got … Continue reading »
Five Reasons Why Salesforce.com’s Chatter Will Fail
I have been watching the concept of Chatter for a while now. On the one hand, I could kick myself for not making more hype out of Sugar Feeds, the exact same functionality Sugar has had in its product for more than a year prior to availability of Chatter. My bad. On the other hand, … Continue reading »
Breaking the Social/Sharing – Life/Work Divide…
Mitch brings up some good points about adoption vs. adapting when it comes to social business. For many in the CRM industry, I think they see “social” as a sort of magic bullet, one that will create a scenario where seemingly overnight, their boring and ugly applications will turn into apps sales, marketing and support … Continue reading »
“Social Silos” and the Need to Keep CRM in SCRM
As part of the marketing team at SugarCRM, I am charged with defining and communicating our social CRM strategy. And interestingly, I do so on two levels – what we sell as a social CRM provider and what we DO as a social savvy company. Both are very related actually. And in an unusual manner … Continue reading »
