Last week was the annual SugarCRM Customer & Developer Conference called SugarCon. InsideView made a big announcement related to all SugarCRM users being preloaded with sales intelligence. The partnership comes at a time when sales people are overwhelmed with an explosion of data that leaves them spending more time searching for information and less time … Continue reading »
Tagged with CRM 2.0 …
The Other Side of the Firewall
As most of you know, I left SugarCRM at the beginning of May, but I continue to work with the great people here (there?). I have good friends at Sugar, many were friends before and I am enjoying the continued engagement. While I was at Sugar, the senior leadership supported my endeavors into the Social … Continue reading »
Just What is the CRM Market Today?
I am in the process of putting together a sort of “State of the Union” for the CRM market for a presentation. And I must say, as a former analyst, that there is wayyyyy to much of a disconnect between one firm’s definition of the CRM market as a whole and another firm’s view. And, … Continue reading »
Using Social Media to Enhance Customer Experience (Oh, and Go Flyers!)
I just saw on Paul Greenberg’s personal blog how the Philadelphia Flyers are leveraging a cool mix of social media and word-of-mouth marketing to generate a great fan experience. It truly is a great example of how this type of web content is great for extending the dialog and generating interest – AND it even … Continue reading »
Yelp – Fostering Dialog or Catering to Angry Potential Revenue Stream?
Just saw that Yelp is planning on giving the businesses reviewed on their site the opportunity to respond directly to the responses made about them. You can look at this two ways. On the one side it’s a great story about truly embracing CRM 2.0 ideas – namely two-way communication between consumers and brands. Great. … Continue reading »
Packaged Community Management vs. DIY Approaches
I am often thinking about how SugarCRM does a much better job at “CRM 2.0″ in its operations versus how much it offers in its product. The fact is, Sugar is a brand that was built thanks to online communities, and all that word of mouth brings, in addition to the traditional marketing channels and … Continue reading »
Twittering versus Blogging…
There is a good article up over at TechCrunch about the power of Blogs now that Twitter has somewhat made reaching out even easier, chipping away the authority of blogs 140 characters at a time. (And you have to see great response to the article by Tom Steinert-Threlkeld.) My take is that blogging is blogging, … Continue reading »
A Potential Evolution Curve From CRM 1.0 to 2.0?
There has been a lot of healthy debate over the past week about the importance, or even the need, for CRM 2.0 capabilities in the grand scheme of things. As evidenced here, the debate ranges in perspectives – from those emphatically denying the value of CRM 2.0, to those that see it less of an … Continue reading »
CRM 2.0 – Don’t Forget the 1.0 Foundation!
CIOZone has a good article on how to navigate the new world of Social CRM or CRM 2.0 (take your pick as to the buzzword of the day). I think the best point is made here: Understand the social computing solutions landscape. You must learn to navigate an emerging CRM solutions landscape that includes both … Continue reading »
SugarCRM’s New Cloud Services – Sky High CRM
I am not going to go through all the cool new stuff on Sugar’s new release coming out, but will give a brief description: It is pretty frickin’ cool! The Cloud Connectors, Sugar Feeds (think Twitter for CRM without all the hassle of following and setting up groups etc.) and the Portal Dashlets give Sugar … Continue reading »
