Tagged with CRM

The CRM Language Barrier

I will happily admit that I am not one of these technology guys who hangs out exclusively with other technology guys. I’m more likely to hang out with people in other industries – my best friends’ jobs include graphic designer, race car body fabricator, Range Rover mechanic, senior assisted living facility manager and, yes, a … Continue reading

“Life is like a box of chocolates”…

stated Forrest Gump, in the 1994 Hollywood blockbuster of the same name, going on to add, “you never know what you’re going to get next”. But is that really true? Of course life itself is an unknown, that goes without saying. None of us has a crystal ball telling us what to expect next, when … Continue reading

Groupon: the Opposite of CRM

There’s been a lot of noise over the last few months about Groupon, the noted group-discount-buying site. As befits any Silicon Valley company, the noise wasn’t really about the company’s product but instead about the size of the potential offer that a suitor made to acquire it. In December, Google reportedly offered $5 to $6 … Continue reading

The Secret To A Successful CRM Implementation

One of the recurring questions I get from customers and prospects all over the world is, what is the secret to a successful CRM implementation?  My answer resonates with companies large and small, here in North America, in Europe and in Asia.  The secret to a successful CRM implementation is process, process, process. A CRM … Continue reading

An InsideView Look at SugarCon and Sales Intelligence

Last week was the annual SugarCRM Customer & Developer Conference called SugarCon. InsideView made a big announcement related to all SugarCRM users being preloaded with sales intelligence. The partnership comes at a time when sales people are overwhelmed with an explosion of data that leaves them spending more time searching for information and less time … Continue reading

Social CRM Misconceptions – Remix

It is only Tuesday, therefore I am going to avoid the lesson in Etymology  (‘weekly lesson in Etymology‘). Today, I decided I would push the conversation back to the core for a bit. I am currently in the Big Apple, working with a client, more details in a minute on that front. I decided to … Continue reading

Search Versus Find, There is a Difference

While at the VRM+CRM conference a few weeks ago someone (my apologies I cannot remember who) did a nice job talking for a just a few minutes about the difference between ‘Searching’ and ‘Finding’. I have never really given it much thought, but there is a rather large distinction here. Wait, it must be Wednesday, … Continue reading

VRM, Who Has Relationship Responsibility Anyway?

We have made it through the heatwave, but it is possible that this particular author has suffered some lasting effects of the heat. While CRMOutsiders is supposed to take an objective ‘Outside-in’ view point of CRM, writing a blog post about VRM – Vendor Relationship Management might be just pushing it a little too far, … Continue reading