We have made it through the heatwave, but it is possible that this particular author has suffered some lasting effects of the heat. While CRMOutsiders is supposed to take an objective ‘Outside-in’ view point of CRM, writing a blog post about VRM – Vendor Relationship Management might be just pushing it a little too far, … Continue reading »
Tagged with CRM …
Creepful – The Gray Area Between Insight and Knowing Too Much
Setting the Stage: You are doing some research, getting ready to purchase a new life insurance policy. The research starts slowly, you go to a few websites, figure you will register, maybe even give up your email address. It could be there was some bit of value offered, access to the interesting looking calculator that … Continue reading »
The Other Side of the Firewall
As most of you know, I left SugarCRM at the beginning of May, but I continue to work with the great people here (there?). I have good friends at Sugar, many were friends before and I am enjoying the continued engagement. While I was at Sugar, the senior leadership supported my endeavors into the Social … Continue reading »
Sales Experience Trumps Product and Price
Hey, I am not making this up, nor did I just search for some esoteric data that supports my argument either. I have believed this for a long time; Marketing and Sales need to work, together, to create buyers, focus on establishing relationships and solve the jobs customers need to do most. In order to … Continue reading »
The Value is still with Customers, but Looking Beyond is OK
I followed up a post written by Brian Solis yesterday, and shame on me, I am doing it again. But, today’s post was not really written by Brian, it was written by Paul Greenberg, not sure that makes it much better. Is this cheating? You know, writing a blog based on a blog, then following … Continue reading »
Relationships are Critical, but there is More
Last week I was not very nice to an author who focused on data, and not trust as the ‘tie that binds’ regarding relationships. You can agree, or disagree, but the current thinking is that engagement builds trust, trust is the basis for a relationship and a relationship is the basis for…hmmm, for what? Why … Continue reading »
Social CRM and the Tinkerbell Effect
The Tinkerbell effect describes those things that exist only because people believe in them (source wikipedia). I suppose I could make this really controversial and slam Social CRM as simply in existence due to vendors, and people like me who talk about it. It would be quite easy to simply state that customers are more … Continue reading »
Sales is Ready for Social CRM, are you?
There have been some really good conversations, and thought provoking questions in the SCRM Pioneers Google Group, the latest topic “Is Sales ready for social media?” got me to thinking. The real question to me is: “is Sales is ready for Social CRM?” By just just focusing on Social Media, it sounds like marketing and … Continue reading »
A CRM Lesson Learned, from a Gardener
(note: This is Mitch’s first post as an actual “outsider.” Mitch left SugarCRM a couple weeks ago to pursue his passion for social media and helping others find their way though the web 2.0 maze. As Mitch strikes new ground on his own, I have invited him to share his thoughts and experiences here. Fortunately … Continue reading »
A Pragmatic Approach to Social Data
Next week, at our next domestic CRM Acceleration event in NYC (May 5) I will be giving a refined version of my Social Customer presentation. Leading up to the presentation, I caught up with co-presenter Arkady Kleyner, Vice President and Co-Founder, Intricity . The theme of Arkady’s talk is data; both the sheer amount available … Continue reading »
