As a fledgling journalist more than a decade ago (has it really been that long?) I started covering a few companies in this crazy new concept called e-commerce. There were a lot of failures, and only a few success stories. And even at the time, Amazon.com seemed like a long shot bet – with a … Continue reading »
Tagged with e-commerce …
New Survey: Sales Still the Greatest Driver of CRM Value
Forrester analyst Bill Band has just blogged about a new survey he has completed aimed at identifying the key value drivers behind CRM decisions. I must say – I was not surprised to see that sales automation tops the list, followed by customer data and marketing tools. But what is important to note is the … Continue reading »
Can Companies Become More Predictive on the Web?
I received the results from a recent study conducted by SeeWhy Software, a company whose research and software I’m familiar with from my days at CRM magazine. They uncovered some interesting facts that I thought deserved being mentioned here. You can find the details of the report here, but in a nutshell, a survey of … Continue reading »
Wal-Mart: An Example of the Next Generation of CRM
I read that Wal-Mart in the U.K. will allow customers to determine what products they carry in the store via e-emailings with digital images and product details sent straight from the manufacturer. I’m not a big fan of Wal-Mart, but I have to give them credit, because this is the first such initiative I’ve ever … Continue reading »
Self Regulation the Key to Privacy and Marketing
In the never-ending battle between Web-based advertising and privacy, it seems the consumer is slowly taking back control. The technology has become so mature, the processes primed, that you’re seeing government agencies and trade groups step in to try to give consumers more control over how their private information is used online. Sears was recently … Continue reading »
Putting Future Integrations and APIs to REST
On Friday Martin mentioned the new REST API capabilities inherent in the Sugar 5.5 release, and how open source and APIs are resulting in Sugar being leveraged as a platform hub, linking packaged apps like e-commerce and ERP solutions to support process flows. Such is the case with Affinity4, an MSO provider that also donates … Continue reading »
CRM, CMS Systems and Cloud Computing
Are you running your CRM system in tandem with a content management system (CMS)? Many have yet to see the simple need to integrate a CMS with their CRM initiative. But the basic benefits are clear: -Place sales and marketing collateral into the hands of sales people with ease and allow them to change that … Continue reading »
Micro-Payments: Enabling Online Charities, and Creating a New Generation of Entrepeneurs?
I was checking out some cool extensions for Twitter and came across TipJoy. It is yet another micro-payment processing concept, the latest extension of e-commerce enablement solutions (It is strange to think of something like PayPal as a dinosaur in this space already). The site describes TipJoy as a way to raise money and to … Continue reading »
The Consumer’s Electronic Identity and the Merging of E-Commerce and Social Networking
Last night I was online taking care of some financial business with Chase, arranging potential travel for this summer and social networking. I bring this up because it highlights the fact that everybody has different online personas, identities if you will, leaving your own electronic footprint in your wake. I mention this because a former … Continue reading »
SugarCRM and E-Commerce Integration Gets Even Easier
Just saw that Magento partner Vivendo has created a cool integration between the e-commerce engine and SugarCRM. Of course, I see this right after crafting a webinar (soon to be found at Sugarcrm.com) with one of our engineers about the benefits of CRM integration. There are a ton of benefits when it comes to integrating … Continue reading »
