(Editor’s note: chatting around the office can result in outbursts of coherence like this one, from David Bockian, who recapitulates this story and distills it to its essence – and even mentions ferrets in the process – the editor) If you make a business decision that causes your customers to say, “What were you thinking?”— … Continue reading »
Tagged with Facebook …
15 Things NOT to share with your Social Network
Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared … Continue reading »
Social Identity Tracking – Beyond “Googling”
A lot of us here at SugarCRM have been following the social media craze from different angles. Some are following with great interest, some with enthusiasm, and others with a touch of practical skepticism. I think I may fall into all camps. We had an email discussion around some new social media tools over the … Continue reading »
Added Social Media Rules and Regs to Your Employee Handbook Yet?
Just read a somewhat amusing, but at the same time informative, article over at Mashable on the topic of people being fired thanks to idiotic postings on Facebook and other social media sites. The article suggests nearly 10% of U.S. companies have fired at least one employee due to misuse of social media. This issue … Continue reading »
A Great Example of Social Media in Action
I just came across a nice example of a customer that’s leveraging social media in a simple, yet efficient manner. In many aspects, social CRM is still viewed very much as a nice-to-have or not-at-all, which I think in part is because many are trying to bite off more than they can chew. Like any … Continue reading »
Picking and Choosing the Right Social Networks to Bring into CRM
I’d like to thank Paul Greenberg for giving the industry yet another acronym to think about as we mosey along the 2.0 highway. Seriously, Paul, thanks… Paul’s neologism is OSN – short for Outcome-based Social Networks. Read about it here. And while I kid Paul for adding to the alphabet soup of the software market, … Continue reading »
Why Twitter’s Loyalty Numbers Stink
Thanks to Brent Leary who pointed out – via Twitter of course – that Twitter has a lot of activity but very low loyalty rates versus other social media. Check this chart out: Twitter has an issue, according to these Nielsen numbers, of getting newcomers to keep tweeting after the first month. I think the … Continue reading »
Measuring Your Social Media Success
I recorded an interesting webinar the other day with SugarCRM co-founder Clint Oram, and a question came up asking “How do you measure your social CRM or social media interactions in terms of metrics?” It is a good question, really. Clint offered some sensible insight – pointing out that in their barest sense, all too … Continue reading »
“Individual Marketing” Vs. Social CRM – or – Where’s the Business Model?
I think all of us have at one point asked ourselves – “Why is facebook valued at a gazillion dollars?” And I’m sure we questioned in some ways deals like Google’s expensive buy of Youtube. I’ll even admit to asking myself where the goldmine might be when it comes to monetizing social media. I have … Continue reading »
Online Billing Will Make Facebook (and the Cloud) a Cleaner Place (Maybe)
I am not talking about green initiatives here. This is about all those annoying little “apps” and widgets you get when trying to actually connect with someone on Facebook, or whatever social networks you may be using. Right now, there are a bazillion little applications all over the web, some cool, some useless. And while … Continue reading »
