The idea of “following” an online shopper who leaves the site without buying anything could be construed by some as evasive. But as this New York Times article details, that’s exactly what might start to happen thanks to a new service called Abandonment Tracker Pro. A Web store will be notified by Tracker Pro when … Continue reading »
Tagged with retail …
Retail and CRM Continued…Retail as a Greater CRM Bellweather
I was going to comment on Colin’s last post, but being the attention hog that I am, decided to make a new post instead… I have worked in and around retail for most of my life in various forms. As an employee of retail firms in high school selling overpriced records to teenagers; as a … Continue reading »
Retail and the Software Industries: “Over-Stored” and “Over-Productized”
I had a great conversation this morning with a customer (whom for now will remain unnamed), which like many conversations I’ve had recently, got sidetracked by talk of the economy, how businesses are adjusting or recovering and how they’re playing the field. This particular company operates as a B2B middleman in the retail space. A … Continue reading »
Ok, I’ll say it…Cyber Monday is Stupid
Looking over my blog roll, a lot of my marketing-related feeds are reviewing the results and relative success of the retail holidays we just saw. Black Friday and our new little retail pseudo-holiday – Cyber Monday. What? Black Friday is an established concept – a tradition if you will, and one I’ve avoided for all … Continue reading »
Ecommerce: Integrating Online With Offline
I came across new research today by Tealeaf detailing just how poor online customer service has gotten with retailers. Tealeaf’s annual Online Customer Experience survey found that 90 percent of consumer encounter difficulties with online transactions, prompting nearly half of consumers to ditch the transaction altogether. In an industry that now places so much emphasis … Continue reading »
B2B Vs. B2C CRM – What’s the Difference?
Here’s the thing about flying into the Aay Area from New York – you are more than likely going to be stuck in a nearly six hour conversation with someone who at least slightly thinks they know what you do for a living. I invariable find myself sitting next to an engineer that feels he … Continue reading »
E-tailing, the Informed Shopper and Open Source Software
I read an interesting article in the New Yorker today – noting that online sales are still only about three percent of total holiday sales. (I don’t have a link – yes, I actually read print publications.) But it did note how the web has become an integral part of the shopping experience, during the … Continue reading »
