By Chris Bucholtz One of the things social media allows us to see clearly and instantly is that some people don’t get social media. I see this every day in the CRM Outsiders Twitter feed (we’re @CRMOutsiders, by the way). Many of the people following us and being followed by us pre-date my arrival, including … Continue reading »
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SCRM Basics: Twitter, Why and How
A few years ago, when I worked over in San Francisco, I would occasionally commute using the “casual car pool” system – in other words, at a designated congregation point, I’d get into a vehicle with a total stranger so that person could save bridge toll and I could save bus money. It was less … Continue reading »
Lesson From a Spotty Social Media Strategy
(Editor’s note: chatting around the office can result in outbursts of coherence like this one, from David Bockian, who recapitulates this story and distills it to its essence – and even mentions ferrets in the process – the editor) If you make a business decision that causes your customers to say, “What were you thinking?”— … Continue reading »
Social CRM is no Place for a “Show Me” mindset
Talking to the big brains at CRM Evolution in New York this week was at once refreshing and frustrating. It’s refreshing that people are thinking so hard about what customer relationship management could evolve into, how deeply it can spread into an organization, and how many business people will nod their heads when they hear … Continue reading »
Webinar June 7: Get Paul Greenberg’s Expert Assessment of Social Media and CRM
One of the many nice things I discovered when I sat down at my desk here at SugarCRM for the first time was that the crew here had already set up a webinar with Paul Greenberg. I can’t speak highly enough of Paul. He wrote the CRM at the Speed of Light trilogy-plus-one (hey, all … Continue reading »
How Social CRM Could Push CRM Toward its Real Potential
Little did I know six months ago when the CRM Outsiders placed fourth in the annual top 20 CRM bloggers list I’ve been compiling since 2007 that my scribblings would occupy this space. But here I am. “I” is me, Chris Bucholtz; I was the editor of InsideCRM and Forecasting Clouds, and I’m still a … Continue reading »
What’s the Difference between the Royal Wedding and SugarCRM?
The Royal Wedding of HRH Prince William and Kate Middleton on Friday 29th April 2011 was the first Royal Wedding streamed live across the world via the Internet and not only made National and International history, but also set and broke a good few records in the process. With so much emphasis and attention being … Continue reading »
Social CRM Misconceptions – Remix
It is only Tuesday, therefore I am going to avoid the lesson in Etymology (‘weekly lesson in Etymology‘). Today, I decided I would push the conversation back to the core for a bit. I am currently in the Big Apple, working with a client, more details in a minute on that front. I decided to … Continue reading »
VRM, Who Has Relationship Responsibility Anyway?
We have made it through the heatwave, but it is possible that this particular author has suffered some lasting effects of the heat. While CRMOutsiders is supposed to take an objective ‘Outside-in’ view point of CRM, writing a blog post about VRM – Vendor Relationship Management might be just pushing it a little too far, … Continue reading »
Creepful – The Gray Area Between Insight and Knowing Too Much
Setting the Stage: You are doing some research, getting ready to purchase a new life insurance policy. The research starts slowly, you go to a few websites, figure you will register, maybe even give up your email address. It could be there was some bit of value offered, access to the interesting looking calculator that … Continue reading »
