Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared … Continue reading »
Tagged with social networking …
What’s the Difference between the Royal Wedding and SugarCRM?
The Royal Wedding of HRH Prince William and Kate Middleton on Friday 29th April 2011 was the first Royal Wedding streamed live across the world via the Internet and not only made National and International history, but also set and broke a good few records in the process. With so much emphasis and attention being … Continue reading »
The Path to Success in Social Business is through Social CRM
At first I was going to state the title in the form of a question, but this is not Jeopardy, and I wanted to make a point. The point is simple really, the path to success in Social Business is through Social CRM, said with conviction, not hesitation. This is not going to be a … Continue reading »
The Privacy Paradox
The generational differences about what is deemed appropriate to share online via social networking and social media tools always interests me, as the fallout of those differences can usually be seen in the way in which businesses are attempting to leverage social media in the context of CRM. A conversation I had last night with … Continue reading »
Social Media and CRM: Two Sides of the Same Coin
I just had an interesting conversation with a colleague that highlighted some of the similarities between CRM and social networking, going back as much as ten years. If you really think about it, CRM in many ways was the world’s first social networking tool: with each account acting as a “profile” of a person, such … Continue reading »
The Consumer’s Electronic Identity and the Merging of E-Commerce and Social Networking
Last night I was online taking care of some financial business with Chase, arranging potential travel for this summer and social networking. I bring this up because it highlights the fact that everybody has different online personas, identities if you will, leaving your own electronic footprint in your wake. I mention this because a former … Continue reading »
Imagining a Recession Without Social Media…
We all know – and are hopefully mildly relieved by the fact – that every some odd years the economy goes down the toilet for a little while. Ah, the wonder of cyclical economics. But what is interesting to me about this recession is that there are now more and more tools available for individuals … Continue reading »
Hulu: Embracing Social Networking
I’ve blogged about Hulu and what I like to call marketing 2.0 in the past. This week Hulu once again provided a great example of how savvy companies are employing social networking and other online-assisted initiatives to turn a pretty penny. The company today launched Hulu Friends, which lets users invite friends from your e-mail … Continue reading »
Burger King Does B2C Social Marketing Right
OK, so I could not work “Have it Your Way” into the title…and saying Burger Kings viral marketing is “Well Done” because even I have standards when it comes to bad puns. But after checking out Burger King’s latest marketing concept “Flame” I have to hand it to them – this is a great campaign. … Continue reading »
CRM 2.0 – Don’t Forget the 1.0 Foundation!
CIOZone has a good article on how to navigate the new world of Social CRM or CRM 2.0 (take your pick as to the buzzword of the day). I think the best point is made here: Understand the social computing solutions landscape. You must learn to navigate an emerging CRM solutions landscape that includes both … Continue reading »
