By Chris Bucholtz One of the things social media allows us to see clearly and instantly is that some people don’t get social media. I see this every day in the CRM Outsiders Twitter feed (we’re @CRMOutsiders, by the way). Many of the people following us and being followed by us pre-date my arrival, including … Continue reading »
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SCRM Basics: Twitter, Why and How
A few years ago, when I worked over in San Francisco, I would occasionally commute using the “casual car pool” system – in other words, at a designated congregation point, I’d get into a vehicle with a total stranger so that person could save bridge toll and I could save bus money. It was less … Continue reading »
An InsideView Look at SugarCon and Sales Intelligence
Last week was the annual SugarCRM Customer & Developer Conference called SugarCon. InsideView made a big announcement related to all SugarCRM users being preloaded with sales intelligence. The partnership comes at a time when sales people are overwhelmed with an explosion of data that leaves them spending more time searching for information and less time … Continue reading »
Search Versus Find, There is a Difference
While at the VRM+CRM conference a few weeks ago someone (my apologies I cannot remember who) did a nice job talking for a just a few minutes about the difference between ‘Searching’ and ‘Finding’. I have never really given it much thought, but there is a rather large distinction here. Wait, it must be Wednesday, … Continue reading »
Customer Support Through Twitter – Take Two
About 10 months ago, I wrote a post regarding the use of Twitter for customer service “Why do people think Twitter is a good Customer Service Platform“. We have matured since then, ok just a little, but I do not think we completely get it, yet. When compared with the rate of change in Social … Continue reading »
Creepful – The Gray Area Between Insight and Knowing Too Much
Setting the Stage: You are doing some research, getting ready to purchase a new life insurance policy. The research starts slowly, you go to a few websites, figure you will register, maybe even give up your email address. It could be there was some bit of value offered, access to the interesting looking calculator that … Continue reading »
Transparency Is A Characteristic, Not A Goal
I have been witnessing some strange things lately, not sure if you have noticed it too. For one, it is nearly 95 degrees outside, and I live in northern Vermont. I am not used to the heat; however the heat wave might be having a impact, making people do strange things. The strangeness I am … Continue reading »
When is an Interaction a Social Interaction?
In two and a half short weeks I want to explore this topic in person, with as many of you that care to join me. SugarCRM is holding its annual customer, developer and partner conference, April 12-14, in San Francisco. The venue is the cool Palace Hotel. It is going to be a great event, … Continue reading »
Social Identity Tracking – Beyond “Googling”
A lot of us here at SugarCRM have been following the social media craze from different angles. Some are following with great interest, some with enthusiasm, and others with a touch of practical skepticism. I think I may fall into all camps. We had an email discussion around some new social media tools over the … Continue reading »
SugarCRM’s “Behind the Smokescreen” Campaign – a Huge Success
Wow. That is all I can say. When we first thought up the idea of spoofing Marc Benioff’s latest tome – we really did not think that the prank would generate this much press. Nor did we think it would be one of the most talked about spectacles at Dreamforce. Even Newsweek covered the guerrilla … Continue reading »
