CRM Acceleration Atlanta: Sales 2.0

Gerhard Gschwandtner, publisher of Selling Power magazine, kicked off our company’s Atlanta event this morning with a great keynote on the evolution of Sales 2.0. In it, Gschwandtner spoke to the Internet-driven world we live in today, listing some key facts such as these:

– 108 million Web sites worldwide

– 28 billion – 1 trillion Web pages (though no one is really sure)

In a nutshell, stats such as these are driving businesses, and altering the selling landscape by forcing companies to collaborate with customers to sell. In the immediate future, customers will create and mold companies, not visa versa. In support of this, Gschwandtner cited Web sites such as IdeaStorm.com, Dell’s community-driven Web site where Dell customers have listed over 6,000 ideas and improvements on Dell products and services, or MyStarBucks.com, where over 3,000 ideas have been listed in just over a month.

But this collaborative approach won’t be limited to the way companies interact with their consumers, but also to how businesses interact with their IT providers. In CRM, it will be about software platforms that interact across all channels, both internally and externally, or as Gschwandtner said, “Selecting a vendor that collaborates to build its product so it can grow with your business.”

Which is exactly the foundation that SugarCRM has built itself upon.