Cloud Computing Isn’t For Everyone

A colleague forwarded me this editorial by two consultants at a startup firm outlining some of the reasons why cloud computing isn’t for everybody. They summarize the basics, such as security, lack of control, and other limitations.

Nor are their opinions alone, as others within the IT consulting industry have taken note, most notably companies such as IBM.

It seems that every technology goes through a hype cycle during which the technology is debuted, the buzz and anticipation builds around its capabilities and business benefits and finally crescendos with the declaration by industry pundits that it’s the end-all, be-all solution. It’s usually around this point that the realization of the technology’s limitations are made clear by real-world case studies and a more reserved approach is taken by industry analysts about its pros and cons as the technology begins to mature.

SaaS/cloud computing/PaaS (whatever you wish to call it) is now at this point, much like the CRM industry was 10+ years, and it’s refreshing to see industry consultants like the two authors in previously mentioned article.

One thought on “Cloud Computing Isn’t For Everyone

  1. Colin (and Martin), first, glad that you’ve raised this thread about ‘cloud computing’ as it’s worth talking about. What I think is interesting about it, though, is that your perspective will be different whether you care more about theoretical technology or applied technology.

    As a marketer who endeavors to use technology (such as CRM and business analytics) to take the businesses he runs to the next level, I honestly don’t care what the definition is … I just care what it does.

    To be clear (because my outlook here is really meant to be more positive than negative) I actually find it to be VERY compelling to talk about the applications and technology infrastructure that supports me and my sales organization being ‘pervasive’ and better aligned with where we are and what we do, as opposed to it being on a specific server, installed on-premises, with a ‘legacy architecture,’ etc.

    If we’re talking about marketing technology infrstruture and how cloud computing relates to it, I think that it doesn’t matter at all how it is architected or whether it looks more like grids or not. What matters is whether it achieves the goal of being where we need it to be, when we needed it to be there. Whether it is enabling a sales person on the road to better access resources via Web browser, mobile device, whatever. Or integrating with other web-servivces-based infrastructure to track ads and panel data. It also needs to have the level of synchronization that makes it a truly dynamic (and thus valuable) platform.

    Cloud computing can potentially achieve these things, which is exciting. I’m all in favor of this approach. I would just argue that from a marketing technology infrastructure standpoint, whether we’re talking about CRM or ad tracking, it’s about the benefits, not the approach …

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