SaaS and Cloud Computing: Plenty of Uptake With Developers, But Still a Long Way to Go

This morning I took note of a study by Evans Data Corp. that’s been receiving a generous amount of attention in the blogosphere. More than half of all developers worldwide are expecting to work on SaaS applications within the next year, with 30 percent based here in North America.

If you really think about it, half of all developers is an impressive number considering the multitude of other software models that exist, and the results speak to the importance and popularity that SaaS will have 2009.

But the report also highlighted an interesting fact that I felt went unnoticed: cloud computing only garnered 10 percent of responses. I think it’s clear that while cloud computing and SaaS development have created a realm of new possibilities for developers, new skill sets and additional data access from the vendors must take place first.

In addition, and as Martin pointed out in his blog today, there’s still a multitude of architectures developers can pursue, whether it be multi-tenant, multi-instance, whatever. With the pace of development in this space being so fast, how fast will a developers work already be irrelevant?

And compared to on-site applications, just how much access will have developers have to the development and deployment environment? Salesforce.com and other SaaS vendors have made some inroads in this area, but are still far from providing developers with the level of freedom required to do some heavy lifting.

Whether you’re talking about SaaS or cloud computing, there’s still a lot of headway to be made among developers before you will begin to see the levels of developer penetration that open source and certain proprietary-based projects/applications have achieved over the last 10-20 years.

2 thoughts on “SaaS and Cloud Computing: Plenty of Uptake With Developers, But Still a Long Way to Go

  1. Great call-out, Colin.

    And especially relevant when we’re talking about marketing technologies.

    To this day, the major challenge facing greater implementation of ‘more-strategic’ (i.e., higher up in the stack) marketing technologies that can manage cross-channel execution and provide multi-channel analytics, insights and closed-loop views of marketing spending is … drum roll … the lack of connectedness of these applications. Technically nearly all applications could connect today (if your job title is developer), but marketers need easy-to-implement, cloud-based interfaces that will speed bringing tactical automation of numerous communication channels together, tie them in to their CRM system and give marketers real dashboard control over their programs.

    I was reading Sandy Carter’s (IBM) new book on Marketing 2.0, and this is the insight that really jumped out at me. She also cited data from SiriusDecisions that pointed to roughly 85% of the B2B marketing world still not having closed-loop analytics (even though a good proportion had CRM systems).

    IMHO, in 2009, it’s all about the cloud … i.e., the scale adoption of more-strategic marketing technologies and tying them together requires it.

    The cloud will set marketers free!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s