Aaaahhhh, you’ve got to love Starbucks. The branding/marketing machine is at it again.
Before I begin, I’ll fully disclose that I’m not a fan of Starbucks, simply because I think paying some God awful amount of money for a cup of coffee is ridiculous (I realize I’m probably part of the minority here).
That still doesn’t change how I marvel at how this corporate entity has completed uplifted the manner in which we order and consume our morning beverages.
What the hell ever happened to simply ordering “a coffee – two sugars,” as opposed to a Colombia Narino Supremo or a vanilla, low-fat latte.
Well, Starbucks has managed to take it one step further, this time bringing the rich, indulgent flavors of Chinese tea to America. “Tea” has now become a Vanilla Rooibos Tazo, a Berry Chai Tazo Tea Infusion, or an Apple Chai Tazo.
But you have to give credit where credit is due, because ala a company such as Nike, they’ve literally created an entire culture of Starbucks consumers that understand this alternative vernacular…and some of the most loyal customers you’ll ever find. So here’s kudos to Starbucks, though I cringe at what simple drinking pleasures they might twist, or brand, next.
People’s response to Starbucks’ announcement some 200+ years ago.