They say any press is good press, but to me that is not always 100% the case.
So, when I saw my words somewhat distorted in a recent Inside CRM article about the vitality of mobile CRM in the recession – I thought, “Wow, if only I had a way to communicate my thoughts a little more clearly.”
Yeah, this blog comes in handy sometimes..
I think the article makes good points, and overal gives a good take on mobile CRM. But, I think my points were taken without a thorough understanding of SugarCRM’s mobile vision.
While I note that decisions have to be made – I meant that decisions are made in terms of a) the time and effort spent rolling out the initiative and b) costs associated with extending older, less modern CRM tools into the mobile realm.
You see, with SugarCRM, the html client means that the mobile is already baked in. No decision necessary. All a user needs to do is type the same URL they use to access Sugar on their laptop or desktop into their device browser…and Sugar’s super secret special technology (I won’t explain it any deeper than that) does the rest.
We understand that mobile capabilities are a necessity for many companies, and want to make it as easy as possible to extend CRM in such a manner.
So, when it comes to SugarCRM and mobile, there is no need to really weigh costs. If you want to go mobile, you can. It’s really that simple.
I probably should have said that in the interview…has a much better ring to it, don’t ya think?