Mobile CRM and SugarCRM – No Decision Needed

They say any press is good press, but to me that is not always 100% the case.

So, when I saw my words somewhat distorted in a recent Inside CRM article about the vitality of mobile CRM in the recession – I thought, “Wow, if only I had a way to communicate my thoughts a little more clearly.”

Yeah, this blog comes in handy sometimes..

I think the article makes good points, and overal gives a good take on mobile CRM. But, I think my points were taken without a thorough understanding of SugarCRM’s mobile vision.

While I note that decisions have to be made – I meant that decisions are made in terms of a) the time and effort spent rolling out the initiative and b) costs associated with extending older, less modern CRM tools into the mobile realm.

You see, with SugarCRM, the html client means that the mobile is already baked in. No decision necessary. All a user needs to do is type the same URL they use to access Sugar on their laptop or desktop into their device browser…and Sugar’s super secret special technology (I won’t explain it any deeper than that) does the rest.

We understand that mobile capabilities are a necessity for many companies, and want to make it as easy as possible to extend CRM in such a manner.

So, when it comes to SugarCRM and mobile, there is no need to really weigh costs. If you want to go mobile, you can. It’s really that simple.

I probably should have said that in the interview…has a much better ring to it, don’t ya think?

3 thoughts on “Mobile CRM and SugarCRM – No Decision Needed

  1. Hi Martin,
    We actually road tested iSugarCRM a while ago after we got a heads up from Doug.

    We’ve been sceptical of mobile CRM for a few years as we felt the device market hadn’t really kept up. We tried a couple of options over the GPRS network and it was like being strapped into a dentist chair watching the paint dry on his walls. It sucked.

    Over the past 18m though as 3G has hit it’s straps, and as products like the iPhone, the newer BlackBerry models, and alternatives from companies like HTC have become available, the value proposition has firmly moved back into focus.

    Aside from the fact iSugarCRM is a really nice application to run on the iPhone, the most important point for us was that it’s provided free of charge and doesn’t cost users any additional license fees from the CRM vendor. Only open source can do this. And to your other recent posts – what are the possibilities now we have the latest SugarCRM platform, social CRM, and now mobile CRM…

    Mark

  2. Mark,

    All good points – I think as a whole, there is no where to go but up when it comes to mobile CRM, and we’re making progress every day.

    The future, given the components you mention above, is bright. Soon, you will be able to build a completely new application from scratch using Module Builder, then deploy it anywhere – in your CRM system, on your Blackberry or iPhone, or even redistribute that code via SugarForge or sell it at Sugar Exchange.

    These new open platforms, and easy extension into the mobile realm (for the reasons you listed above) are going to make the next couple of years exciting from a mobile application perspective. The users will benefit, but so will IT managers given that so many layers of complexity have been stripped out of the equation.

    -MS

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