Mashups: The Enterprise 2.0 of Tomorrow, or Even Today

I’ve been knee deep in sales references today (always a good problem to have) and during the course of several conversations with customers came across some fodder for today’s blog.

Specifically, we were talking mashups. It seems there has been genuine interest in being a leading provider of enterprise mashup tools as organizations begin getting serious about applying them to make the development of Web-based applications faster, less costly, and more intuitive.

But before that happens, one significant open question continues to be how long it will take for rapidly evolving mashup techniques to move into enterprises, which have been slower to adopt such developments as the world of the consumer Web.

But with vendors starting to really focus on high-quality Web parts and open APIs, especially in the last couple of years, it’s offered some compelling sourcing options for enterprise mashups, especially when taken in the context of service-orientated architectures (SOA). I think when you combine that with the consumer Web’s intensive focus on ease-of-use to gain adoption (always a major problem with the deployment of business solutions), vendors are paving the road for the cost effective assembly of software mashups.

2 thoughts on “Mashups: The Enterprise 2.0 of Tomorrow, or Even Today

  1. Colin, as you probably know, whenever consumer technology moves into the enterprise, it takes a few years. Enterprises are (as they must) more cautious and have to worry more about things like security and governance.

    We’re seeing accelerated enterprise mashup adoption, especially in the last six months. Our webinars are double the size; we launched the mashup developer community ( only four months ago and our membership is in the thousands. We are also seeing an exponential increase in Presto (our enterprise mashup platform) downloads.

    We’re confident enterprise mashups is set to take off. And if you follow Gartner and Forrester, you’ll hear the same message.

  2. Colin, I’m with John on this – the enterprise takes longer than the consumer world to implement such approaches. As consumers we don’t really have to worry about all the controls, audit and governance in the same way an enterprise does (of course some of this is relevant, just not in the same way). More importantly, think within an enterprise environment – then the last thing you want to have to provide support for is 10,000 different desktops because your end users ‘mashed up’ so many different possibilities, it would simply be unmanageable.

    That said, the biggest change I have noticed personally is the pace of change – you just need to look at some stats around the adoption of social networking sites such as facebook. It has reached the dizzy heights of 175m users in just 3 years – a 2 way, highly interactive platform – 84 years faster than the TV, a traditionally one way non interactive platform – again, I appreciate this is changing.

    Enterprise Mashup adoption is rapidly increasing, particularly in this climate where the key to success is quick wins and not having to rip & replace the underlying estate. Certainly the new Enterprise Mashup or Composite application can pave the way and mask change to the end enterprise user and allow change to take place over a period of time, be it consolidation, upgrade or retirement.

    A key example of this is some of the work we are doing with Oracle and AIA (back to your SOA point). More information here: including a video of this in action integrated to existing enterprise applications such as Siebel. You will also note Gartner included Enterprise Mashups on their Top 10 Strategic Technologies for 2009, giving further validation of this approach.

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