Never Forget the Human Element of CRM

When you spend enough time on the vendor side of CRM, it is easy to lose sight of the fact that all too often, CRM systems do not perform at optimal levels becuase of very NON-technology related issues.

This blog post made me laugh, but also reminded me that the human element can not be discounted in a CRM initiative. Remember – it is technology, married with the right culture, that powers CRM success.

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