In line with Martin’s latest blog, I’ve really begun to see some real benefits around Twitter and marketing 2.0.
While Twitter still doesn’t have a real revenue-generating model per say, and the ability of the company to generate revenue streams will depend entirely on its ability to bundle services and functionality into a price that businesses are willing to pay for.
But a good place to start would be with marketing. Martin and I have seen it here on Outsiders, which is one of the big reasons we now include a “Tweet This” button on the site for each post. There’s some real marketing value that could be driven by Twitter as long as a company is willing to take some time and dig for it.
Twitter is about finding people in a community who love, or “follow,” what it is your company does, and in the process, become evangelists. In that way, marketers are taking a bottom-to-top approach to marketing, uncovering the best evangelists for your service and/or products.
From a customer service perspective, which many have touted as being another avenue through which Twitter will be leveraged by CRM, engaging with customers on Twitter is a good place to start. A perfect example is Twibs.com, which is essentially a directory of businesses on Twitter. It tracks what companies are doing on Twitter and is a great resource for businesses looking to see what like-minded companies are doing on the site.