Does a Google Acquisition of Twitter Make Sense? Yes, Maybe…

I’m sure many are already aware of the rumors that Google is in talks to acquire micro-blogging phenom Twitter.

The question everyone must be asking – “Is this good or bad for the micro-blogging concept?”

I personally feel it is a good thing. I mean, with such a larger, stable owner – coupled with grater infrastructure to support the scale of user growth – Twitter can be free to expand its user-base, and stay, well, free to users.

The talk around paid business accounts and other tools underscores Twitter’s issues – mainly that it has very little resources to support its growth. With non cloud-based open or free software rapid growth is the opposite of a problem. But when 100% of your users are stressing your servers, it can become a killer issue, fast.

Google could provide bandwidth and the smarts to commercialize Twitter in a non-invasive way. Look, people love to use the Google core products and I haven’t heard anyone complain about the ads. Also, with GPS tools, a console (like Tweetdeck that isn’t a RAM hog) all powering relevant ads – twitter could actually be a huge winner for Google.

I also think Google did the right thing in keeping YouTube a distinct brand, and should do the same with Twitter. While there is a lot of interesting capabilities I could envision – such as embedding Tweet capabilities into a Gmail UI – I think Twitter is doing just fine on its own.

It will be interesting to see how all of the Twitter extensions and add-on apps would fare if Google took over…

One thought on “Does a Google Acquisition of Twitter Make Sense? Yes, Maybe…

  1. I have to agree Martin, Google did do the right thing in keeping YouTube a distinct brand and I’m sure they would do the same with Twitter (at least for a good while). Google has proven themselves to be a company that understands how users browse and interface with the web so I’m sure they will do their due diligence and execute careful planning in incorporating an app like twitter into their line of products and services. For now, we’ll just have to watch this one and see where this leads.

    Personally, I think that Twitter should do what is in their best interest. For a start-up they exploded onto the mainstream and have experienced a phenomenal growth in usage and popularity in such a short time. Also, as stated on the Twitter blog, “… Our goal is to build a profitable, independent company and we’re just getting started.” I guess the real crunch question that could make or break this Google/Twitter deal would be “Would the merger/buyout be beneficial to Twitter achieving it’s short-term and long-term business goals and objectives or would it more than likely result in the opposite”?

    As I said, we’ll just have to wait and see what the outcome will be.

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