A co-worker tipped me off to a very, very lame use of Twitter for marketing…essentially a software vendor with zero followers blasting out short hyperbolic messages with a tinyURL back to their site.
Uninformative, and even more noise in the ever growing cacophony of the Twitterverse.
But – aren’t we all, in some way, marketing via Twitter? Even if we’re selling ourselves, trying to make people care about whatever we might be up to at this very second, to more thinly-veiled (and as I note above not so thinly-veiled) corporate hacks – the simple truth is that we’re all in it for promotion. (Some, of course is just more shameless than others.)
So, where’s the limit? Am I right to chide this brazen and blatant sales pitch Twitter persona?
I think so, and here’s why…
In this great big social media experiment, there is this unspoken notion of give and take. If I’m a person or a persona repping a brand – I am either retweeting a cool link, putting out an idea, or asking a question. In other words, adding to a larger overarching conversation. In return, the brand (either personal or corporate) gains visibility and hopefully sales somewhere along the line.
The blatant, boring Twitter voices that add nothing to the conversation are probably doing more harm than good for their brands. The people in the Twitterverse (and the rest of this 2.0 ersatz world) are too smart for that kind of crap…they see right through it.
My advice to those blasting out junk is to take a step back, see how the conversation is progressing, and look to make meaningful input.