A survey/study of the CEOs of Fortune 100 companies reveals that social media is not a priority. Well, I understand that CEOs of the world’s largest companies are probably pretty busy. But to have no Fortune 100 CEOs writing blogs, and only a few using Twitter, seems rather odd. I mean, wouldn’t you want a … Continue reading
Posted in June 2009 …
Customer Conversations: Sugar and Web 2.0
The concept of home-based employees servicing clients virtually has always carried a ton of merit, but outside of the call center industry, few real world examples. SaaS and other advancements in communication and Internet infrastructure was the first big step in the right direction, but still left the concept very much the part of enterprises … Continue reading
Cloud Computing and Outsourcing: Two Sides of the Same Coin?
I came across a fresh report by Information Technology Intelligence that only 15 percent of the 300 enterprise companies surveyed will adopt cloud computing over the coming year. The figures don’t surprise me, nor do I think they should surprise others as well, as plenty of industry surveys have shown similar results. While Information Technology … Continue reading
The Real World Benefits of the Open Cloud
I was hesitant to jump on the news that SaaS BI player LucidEra might be closing up shop for a number of reasons, not the least of which being that I wasn’t sure if the rumors were true. Also, I really like the company head Ken Rudin and really liked his model of disrupting the … Continue reading
Kodak: Winds of Change
A friend of mine that works for Nokia recently forwarded me these videos from rival Kodak, which among other things, caught my attention for their degree of honesty and humor around a company that had seriously lost touch with consumers. Here’s a great example of a business rebranding, or reinventing itself to the consumer, and … Continue reading
Google Says No to CRM Apps; But is that Really the Case?
While Google has publicly said it is not building “enterprise applications” and there is no future roadmap for such. But, does that mean Google will never be in the CRM or related apps game? I am not so sure. What I mean is that Google could enter the CRM market in at least two distinct … Continue reading
Self Regulation the Key to Privacy and Marketing
In the never-ending battle between Web-based advertising and privacy, it seems the consumer is slowly taking back control. The technology has become so mature, the processes primed, that you’re seeing government agencies and trade groups step in to try to give consumers more control over how their private information is used online. Sears was recently … Continue reading
Social Media’s Untapped Resource
I wanted to add a few comments to my previous post from Monday. I’ve heard many within our industry speak to the underused human potential when it comes to technology and people within the business place…a cognitive surplus if you will. In the past, technology, and redesigning processes to match it, has worked wonders for … Continue reading
What Has Social Media Taught Us About CRM?
There is no doubt in my mind that the explosion of social media presents an amazing opportunity for every vendor in the CRM marketplace. I believe this to be the case because of what social media represents: bringing every level and generation of sales and marketing individuals together on shared platforms. Think about it – … Continue reading
Social Media ROI – It Won’t Be About Sales Numbers…
Saw an interesting blog and comment discussion over at 1to1 media around the ROI of social media initiatives. While the blog claims some ROI numbers and formulas are forthcoming, I predict the metrics will be less around sales conversions, but rather further back in the pipeline. As Paul Greenberg notes, social media is not a … Continue reading
