Twitter Verified Accounts: Promoting Authenticity or a Revenue Stream?

Many of us observing the Twitter phenomenon from the sidelines are probably all watching with the same question: Where will the money come from?

Twitter has created a beta for what it is calling “Verified Accounts” – essentially hoping to insure followers that the person they are following is actually the person they say they are. This at first seems a knee jerk reaction to the Tony La Russa lawsuit surrounding someone using the Saint Louis Cardinals manager’s name in a joke Twitter account. But the move could also mean money for Twitter.

The La Russa issue does point to one thing, authenticity can be a problem in many ways for brands on the web. Not only do brands have to be clear and consistent and honest in their messaging, they must also try top insure others are not co-opting their branding and using it for humor or more nefarious plans.

The ability to authenticate a person or a corporation may net Twitter some cash, as I’m sure larger brands like Coca-Cola would love to have an “official” verified Twitter account pulling in the bulk of interest and followers.

A shot of the new Twitter “Verified Account” seal of approval.

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