A friend of mine that works for Nokia recently forwarded me these videos from rival Kodak, which among other things, caught my attention for their degree of honesty and humor around a company that had seriously lost touch with consumers.
Here’s a great example of a business rebranding, or reinventing itself to the consumer, and in a comic manner by embracing its past – the Kodak moment – with the reality of where we live today. As my friend can attest to, Kodak was once second to none in the camera market, but one that had gradually fallen off in recent years with consumers who no longer viewed the business as up-to-date with the digital age.
Here are two “Winds of Change” videos that embrace what once made Kodak great and a message that things have changed and Kodak is back. They’re also both quite funny.