Just read a somewhat amusing, but at the same time informative, article over at Mashable on the topic of people being fired thanks to idiotic postings on Facebook and other social media sites. The article suggests nearly 10% of U.S. companies have fired at least one employee due to misuse of social media.
This issue brings up a lot of pertinent questions. Are the right employees using social media at work? Are the ones using it doing so in a work-related manner? How easy is it to regulate, or even set the boundaries for social media use at work?
None of these are new questions. But as social media becomes a preferred communication/collaboration and yes, even a sales, marketing and support channel for businesses, some rules and regulations need to apply.
One thing is clear – not all businesses will see eye to eye on do’s and don’ts of social media. Some more youth-oriented companies will foster more Facebook and Twitter-based outreach and marketing, while more traditional B2B companies might have more stringent regulations.
We are truly in a new age of marketing and selling to prospects and customers, as well as learning new ways to engage for support and service. The rules may not be as simple as “no personal calls on company time” but companies must set up proper use guidelines…