A lot of companies still fail to see the value of CRM versus contact management or simple SFA because they simply do not understand the value of underlying workflows in a true CRM platform like Sugar.
Workflow is the magic bean that turns a static database into a living process execution system. Workflow makes workers better (whether they like it or not).
So, check out this session:
And you’ll come away thinking that business rules rule, or with an enhanced understanding of how to automate processes inside your system.
Whether you are still managing processes manually with pen and paper, or have some automation in place – you’ll leave this session with some new tools to wring even more value out of your CRM deployment.