SugarCon 2010 Recap – In a Word: Awesome!

The past three days have been a whirlwind of amazing conversations, presentations, making new connections – and just plain fun.

What an amazing event, thanks to all of our customers, partners, and the industry observers who attended to help make this such an awesome gathering of minds.

Some special shout outs go to Paul Greenberg, who continues to lead the pack when it comes to letting us know how we can stay ahead of the curve when it comes to the ever maturing interests, demands and expectations of the emerging social customer. On that note, I’d also like to thank my Outsiders co-conspirator Mitch Lieberman for putting together a knockout collection of social CRM and social media analysts, observers and doers – making the Social track at the event one of the most popular. Kudos Mitch.

Dan Lyons (AKA Fake Steve Jobs) had the crowd in stitches with his bold and hilarious take on the state of technology with his Wednesday afternoon keynote. Dan has a new TV show coming out, and if it is half as funny as his keynote – I predict it will be a huge success.

On the technical side, we made some huge announcements around cloud computing – with Microsoft and SIOS enabling Sugar users top leverage the cloud for greater choice (with Azure) and for greater security and availability (SIOS’ high availability offering for SugarCRM is a very cool concept, check it out if you haven’t already). Very cool technology integrations were announced by SnapLogic – who came to the SugarCon table with about a dozen pre-built integrations between Sugar and leading applications. This will make it ever easier for end users and partners to create well integrated stacks for true end-to-end process and other automations.

Our friends at Fonality are continuing to make major strides in cloud-based telephony solutions – and including Sugar in the mix. With new pre-built connectors available – it is even easier to set up low cost, but highly robust call center solutions for your organizations. On the email front, Omni was making a lot of waves with its server-side email integration tool Riva. It was great interacting with our partner network – they are doing some super cool things around Sugar – all benefiting the end user in interesting and innovative ways.

The evening event at the Cal Academy of Sciences was a killer fun time. Having the whole museum to ourselves, and even having the ability to rock some Galapagos tortoises to sleep was a great experience.  Thanks to all who stayed on for the festivities into the night…

All in all, a GREAT event, and we are already psyched about how we can possibly top ourselves next year. We’ll do our best, for sure 😉

But truly, we could not have done any of this, if it were not for the fanatatics, the loyal, the curious – the simply unparalleled customer base that we have here at SugarCRM.