Posted in June 2010

What is IT’s Role in the Social CRM Revolution?

Cruel dictator? Benevolent gatekeeper? Ignorant chump? All these words could describe your IT department’s stance to social media and how your organization drives business value out of the social revolution. Really, what is the ideal role for IT when it comes to adding social tools into the day-to-day life of sales, marketing and support agents? … Continue reading

The Best Lock-In Strategy? Empower Your Customers!

SugarCRM CEO Larry Augustin and Eucalyptus CEO former head of MySQL Marten Mickos sat down with Spikesource CEO Kim Polese at the Structure conference today. The talk was around SaaS/Cloud and open source. It was an interesting talk – and brought up some interesting points. I think the most interesting one was not necessarily around … Continue reading

Sales Experience Trumps Product and Price

Hey, I am not making this up, nor did I just search for some esoteric data that supports my argument either.  I have believed this for a long time; Marketing and Sales need to work, together, to create buyers, focus on establishing relationships and solve the jobs customers need to do most. In order to … Continue reading